Technology as a part of culture

It’s obvious these days that technology is changing our world.  But just how much is it permeating our world?

  • The other day I was speaking with a missionary who was in rural Africa where he walked into a mud hut that had no running water, no electricity & no indoor plumbing – yet there sat (3) mobile phones! (Yes, there was reception in the village!!)
  • During the H1N1 (Swine Flu) scare a few years ago, Google Trends was able to predict where the next outbreaks were going to happen based on the different kinds of searches people were performing – it was as accurate as the findings by the Center for Disease Control (CDC) but instead of being published 2 weeks after the data was collected – Google Trends was updated nightly.
  • Facebook has over 600 million people on it (70% are from outside the US; almost 283.5 million are over 35 yrs old _*_) where people are interacting on a daily basis with people they wouldn’t normally see face-to-face on a daily basis & some that they do see in person daily as well.

I continuously have people coming up to me saying they’re not “technology people” but then I see the smartphone in the pocket or purse, an iPad under the arm and get a Facebook friend request from them later in the day.  They tell me that they don’t “text” (i.e. send text/SMS messages via their mobile phone) but then talk about following their stock portfolios using a web service.

Digital technology is now a part of almost every culture on Earth. It is a commonality that weaves the world into a giant quilt – each culture represented by a patch – held together by technology. Now each culture has integrated technology differently but it’s there all the same.  Banking in Kenya is done through mobile phones but in the US it’s done through web applications & ATMs for example.  However, both cultures use technology to handle a majority of their banking needs.

The idea behind our ministry, eDOT, is that we see technology as a significant way to reach into these cultures and reach people where they are.  We explore how each culture is using technology and help local churches & European-based ministries develop strategies that use technology as a way to engage their culture to fulfill their overall God ordained mission.

Join us in helping followers of Christ throughout Europe, North Africa and into the Middle East use technology to creatively engage their cultures.



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